It’s easy to build your own site…but you might be hurting your business more than helping it.
In 2020, everyone knows and realizes the importance of having a web presence for their business. A website is after all your digital storefront on the web. When choosing to have a website, you usually have two options. Option one, hire an agency to do it for you, or option two, build it yourself. Back in the day, for the most part, you only had one option; to hire an agency to do it. Then about 10 years ago, companies like Wix, Web.com, Weebly, and GoDaddy started building do-it-yourself platforms that allowed anyone to easily build a website. All you needed was a computer. This actually is still true today. As a matter of fact, there are more platforms online that allow anyone to build a website.
But today we’re going to talk about how these platforms aren’t really helping your business.
The core problem with these platforms is that the search engines have changed. Back in the day, it was easy to rank high on search engines, all it took was keyword stuffing. But nowadays, websites require much more on-page search engine optimization. And here’s where the problem with DIY platform starts. They’re very limiting when it comes to Search Engine Optimization. You don’t have much flexibility when it comes to doing on-page SEO on these platforms.
What this means for you in simple words is that DIY platforms are in a lot of instances blocking search engines from crawling your site.