It’s easy to build your own site…but you might be hurting your business more than helping it.
In 2020, everyone knows and realizes the importance of having a web presence for their business. A website is after all your digital storefront on the web. When choosing to have a website, you usually have two options. Option one, hire an agency to do it for you, or option two, build it yourself. Back in the day, for the most part, you only had one option; to hire an agency to do it. Then about 10 years ago, companies like Wix, Web.com, Weebly, and GoDaddy started building do-it-yourself platforms that allowed anyone to easily build a website. All you needed was a computer. This actually is still true today. As a matter of fact, there are more platforms online that allow anyone to build a website.
But today we’re going to talk about how these platforms aren’t really helping your business.
The core problem with these platforms is that the search engines have changed. Back in the day, it was easy to rank high on search engines, all it took was keyword stuffing. But nowadays, websites require much more on-page search engine optimization. And here’s where the problem with DIY platform starts. They’re very limiting when it comes to Search Engine Optimization. You don’t have much flexibility when it comes to doing on-page SEO on these platforms.
Crawlability issues
Another huge issue is the crawlability issue. Most of the Do-It-Yourself use Javascript in order to allow you to drag and drop different elements, which is what allows you to put stuff where you want. It also uses that Javascript to display the elements to the visitors on your website. But while your website might show fine for visitors, it can sometimes not show up fine for robots and crawlers. See, search engines don’t see the front-end of your website. They see the back-end. And here’s where the issue lays. Most DIY at default settings block the robots and crawlers.
What this means for you in simple words is that DIY platforms are in a lot of instances blocking search engines from crawling your site.